Honest Beauty Expands In-Store Presence At Ulta Beauty

Honest Beauty Expands In-Store Presence at Ulta Beauty
Honest Beauty has expanded its partnership with Ulta Beauty. The company is launching at more than 635 Ulta Beauty locations. and rolling out a new skincare line, the Honest Beauty Clearing Collection, that is exclusive to the retailer.

“We see a huge opportunity to meet the needs of the clean and conscious beauty consumer with Ulta Beauty,” said Jessica Alba, founder, The Honest Company. “The Ulta Beauty guest truly knows beauty inside and out, and we are thrilled to expand our partnership to bring our best in class products to guests in-stores nationwide.”

Honest Beauty’s Clearing Collection, which was formulated at the brand’s in-house laboratories and will be sold by Ulta in store and online, is designed to treat and prevent acne. The range includes a foam cleanser, serum and spot treatment.

“We are pleased to welcome Honest Beauty to our unparalleled assortment, especially as our guests continue to seek out clean beauty products more fervently than ever before,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “With the innovative honest beauty offerings in our stores and online, we will now offer the opportunity to experience beauty and skincare options that mirror their preferences and deliver great efficacy.”

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