Ranking The Highest Earning Beauty Influencers On Social Media

Ranking The Highest Earning Beauty Influencers On Social Media
Cosmetify has carried out a study once again (see last year’s ranking) to reveal the top 100 influencers earning the most on social media.

Safiya Nygaard surged to the top of the list with the highest combined earnings across all three social media platforms that were looked at, pushing Bretman Rock down into third place. With a single post on YouTube estimated to be worth up to $196,877, Safiya Nygaard is by far the highest earner on the platform. However, she is not quite as successful on other social media, placing 22nd for TikTok and 48th on Instagram.

Second place is now held by last year’s winner, Huda Kattan, who is also the most successful beauty influencer on Instagram with each post being worth up to $168,113. Meanwhile, James Charles takes third place overall whilst also being the highest earning influencer on TikTok, making up to $35,200 per post.

Other beauty influencers that performed particularly well include Nikita Dragun, Chiara Ferragni and 2020’s highest earning entrant Jeffree Star, whose combined potential earnings per post stand at $90,368 in 2022.

Based on each influencer’s Instagram, YouTube and TikTok accounts, the top 10 biggest beauty earners are:

  1. Safiya Nygaard


  2. Huda Kattan


  3. James Charles


  4. Bretman Rock


  5. Nikita Dragun


  6. Chiara Ferragni


  7. Jeffree Star


  8. Pony Makeup


  9. Mari


  10. Nikkie Tutorials

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