Last but definitely not least, Cosmetify ranks Nikita Dragun fifth among the richest beauty influencers. Although Dragun’s combined earning is valued at almost $100,000 less than Safiya Nygaard, she still has a combined social earning of $99,505. She currently has nine million Instagram followers and 3.55 million subscribers on her YouTube channel. Though she has not posted on her channel in a year, she does post regularly on her TikTok, which has 14.3 million followers. Despite her apparent step back from creating long-form beauty content, Dragun’s place as fifth on the list proves that she made the right moves in the beauty industry.
You may be surprised to not see influencers like Jeffree Star and Nikkie de Jager, otherwise known as NikkieTutorials, on this list. They come in seventh and 10th respectively, meaning they are still making a good earning from their beauty and lifestyle content (via Cosmetify). For now, Nygaard reigns supreme five years into her individual content career with her relatable and engaging content.